Saturday, 31 August 2013

Optimize Usage of Twitter With Data Mining

Twitter has become so popular and it is often thought of as very addictive and as more and more people are getting addicted to it, the more Twitter becomes an important medium for driving traffic to your website, marketing your products and services, or for just brand recognition purposes. As an internet marketer, you will always be interested in what's going on inside Twitter but with 40 million people located all over the world, it would be impossible to know it not unless you use additional tools to help you achieve this goal.

Twitter is a microblogging platform that is used by most people to inform their friends and loved ones what is curently going on in them, tweeters can also engaged in some sort of discussions and very recently more and more internet marketers use it to inform everyone about their company, business, products and services.

As an internet marketer, you will need to maximize your usage of Twitter. You may not just only need how to tweet efficiently or how you will be able to broadcast your tweets [http://moneymakingonlinetip.blogspot.com/2010/01/broadcast-your-tweets.html]. You will really need to know the current most talked about topics in twitter on a certain period of time for a certain geographical location. And by knowing this information, you will be able to define a good marketing strategy and how you can blend well with these people. Advertising in the right time and place would promise higher conversion rate translating to higher sales and earning more profits.

This can be achieved with the proper use of Data Mining Tools and Software. There is probably no such tools yet right at this moment, but for sure it will be an excellent strategy to acquire very useful information that will help you succeed in the business generated and extracted form data gathered from Twitter with the help of these Data Mining Tools and Software.



Source: http://ezinearticles.com/?Optimize-Usage-of-Twitter-With-Data-Mining&id=3589673

Friday, 30 August 2013

Data Mining, Not Just a Method But a Technique

Web data mining is segregating probable clients out of huge information available on the Internet by performing various searches. It could be well organized and structured, or raw, depending on the use of the data. Web data mining could be done using a simple database program or investing money in a costly program.

Start collecting basic contact information of probable clients, such as: names, addresses, landline and cell phone numbers, email addresses and education or occupation if required.

CART and CHAID data mining

While collecting data you will find that tree-shaped structures that represent decisions. These derived decisions give rules for the classification of data collected. Precise decision tree methods include Classification and Regression Trees also know as CART data mining and Chi Square Automatic Interaction Detection also known as CHAID data mining. CART and CHAID data mining are decision tree techniques used for classification of data collected. They provide a set of rules that could be applied to unclassified data collected in prediction. CART segments a dataset creating two-way splits whereas CHAID segments using chi square tests creating multi-way splits. CART requires less data preparation compared to CHAID.

Understanding customer's actions

Keep a track of customer's actions like: what does he buy, when does he buy, why does he buy, what is the use of his buying, etc. Knowing such simple things about your customer will help you to understand needs of your customer better and thus process of data mining services will be easier and quality data would be mined. This will increase your personal relations with your customer which would finally result in a better professional relationship.

Following demography

Mine the data as per demography, dependent on geography as well as socio economic background of business location. You can use government statistics as the source of your data collection. Keeping it in mind you can go ahead with the understanding of the community existing and thus the data required.

Use your informal conversation in serving your clients better

Use minute details of your conversation and understanding with your customers to serve them. If essential, conduct surveys, send a professional gift or use some other object that helps you understand better in fulfilling customer needs. This will increase the bonding between you and your customer and you will be able to serve your customer better in providing data mining services.

Insert the collect information in a desktop database. More the information is collected you will find that you can prepare specific templates in feeding information. Using a desktop database, it is easier to make changes later on as and when required.

Maintaining privacy

While performing, it is essential to ensure that you or your team members are not violating privacy laws in gathering or providing the data information. Once trust is lost, you may also loose the customer, because trust is the base of any relationship, let it be a business relation.



Source: http://ezinearticles.com/?Data-Mining,-Not-Just-a-Method-But-a-Technique&id=5416129

Wednesday, 28 August 2013

Why Data Entry Outsourcing?

Data entry is the core of any business and though it may appear to be easy to manage and handle, this involves many processes that need to be dealt systematically. Huge changes have taken place in the field of data entry and due to this, handling work has become much easier then before. So if you want to make use of the best data entry services to maintain the data and other information about your company, then you need to have a professional company which provides data entry services with lowest possible rates and also within deadline.

Nowadays, it's becoming trend to outsource your Work to reliable service provider who provides excellent output out of their work. Many Companies or Organization prefer to outsource their data entry work to an offshore location. One of the key reasons why it has become so popular is the fact that the services they are providing from highly qualified professionals is cost effective and time bound.

Following are benefits of data entry outsourcing

o It helps you to focus on core business

o It reduces capital cost of infrastructure

o Competitive pricing which are as low as 40-60% of the prevailing US cost

o Remove management headaches

o Improves employee satisfaction with higher value addition jobs

o Use latest standard and new technology

o Quick turn around time and strong quality

o Make best use of competitive resources available worldwide

o High speed and low cost communication

o Line data processing possible from any location

Boost up your business by outsourcing data entry work.



Source: http://ezinearticles.com/?Why-Data-Entry-Outsourcing?&id=1350362

Monday, 26 August 2013

Benefits and Advantages of Data Mining

One definition given to data mining is the categorization of information according to the needs and preferences of the user. In data mining, you try to find patterns within a big volume of available data. It is a potent and popular technology for different industries. Data mining can even be compared to the difficult task of looking for a needle in the haystack. The greatest challenge is not obtaining information but uncovering connections and information that have not been known in the past.

Yet, data mining tools can only be utilized efficiently provided you possess huge amounts of information in repository. Almost all of corporate organizations already hold this information. One good example is the list of potential clients for marketing purposes. These are the consumers to whom you can sell commodities or services. You have greater chances of generating more revenues if you know these potential customers in the inventory and determine consumption behavior. There are benefits that you need to know regarding data mining.

    Data mining is not only for entrepreneurs. The process is cut out for analysis as well and can be employed by government agencies, non-profit organizations, and basketball teams. In short, the data must be made more specific and refined according to the needs of the group concerned.

    This unique method can be used along with demographics. Data mining combined with demographics enables enterprises to pursue the advertising strategy for specific segments of customers. That form of advertising that is related directly to behavior.

    It has a flexible nature and can be used by business organizations that focus on the needs of customers. Data mining is one of the more relevant services because of the fast-paced and instant access to information together with techniques in economic processing.

However, you need to prepare ahead of time the data used for mining. It is essential to understand the principles of clustering and segmentation. These two elements play a vital part in marketing campaigns and customer interface. These components encompass the purchasing conduct of consumers over a particular duration. You will be able to separate your customers into categories based on the earnings brought to your company. It is possible to determine the income that these customers will generate and retention opportunities. Simply remember that nearly all profit-oriented entities will desire to maintain high-value and low-risk clients. The target is to ensure that these customers keep on buying for the long-term.



Source: http://ezinearticles.com/?Benefits-and-Advantages-of-Data-Mining&id=7747698

Saturday, 24 August 2013

Data Mining Explained

Overview
Data mining is the crucial process of extracting implicit and possibly useful information from data. It uses analytical and visualization techniques to explore and present information in a format which is easily understandable by humans.

Data mining is widely used in a variety of profiling practices, such as fraud detection, marketing research, surveys and scientific discovery.

In this article I will briefly explain some of the fundamentals and its applications in the real world.

Herein I will not discuss related processes of any sorts, including Data Extraction and Data Structuring.

The Effort
Data Mining has found its application in various fields such as financial institutions, health-care & bio-informatics, business intelligence, social networks data research and many more.

Businesses use it to understand consumer behavior, analyze buying patterns of clients and expand its marketing efforts. Banks and financial institutions use it to detect credit card frauds by recognizing the patterns involved in fake transactions.

The Knack
There is definitely a knack to Data Mining, as there is with any other field of web research activities. That is why it is referred as a craft rather than a science. A craft is the skilled practicing of an occupation.

One point I would like to make here is that data mining solutions offers an analytical perspective into the performance of a company depending on the historical data but one need to consider unknown external events and deceitful activities. On the flip side it is more critical especially for Regulatory bodies to forecast such activities in advance and take necessary measures to prevent such events in future.

In Closing
There are many important niches of Web Data Research that this article has not covered. But I hope that this article will provide you a stage to drill down further into this subject, if you want to do so!

Should you have any queries, please feel free to mail me. I would be pleased to answer each of your queries in detail.



Source: http://ezinearticles.com/?Data-Mining-Explained&id=4341782

Friday, 23 August 2013

Understanding Data Mining

Well begun is half done. We can say that the invention of Internet is the greatest invention of the century which allows for quick information retrieval. It also has negative aspects, as it is an open forum therefore differentiating facts from fiction seems tough. It is the objective of every researcher to know how to perform mining of data on the Internet for accuracy of data. There are a number of search engines that provide powerful search results.

Knowing File Extensions in Data Mining

For mining data the first thing is important to know file extensions. Sites ending with dot-com are either commercial or sales sites. Since sales is involved there is a possibility that the collected information is inaccurate. Sites ending with dot-gov are of government departments, and these sites are reviewed by professionals. Sites ending with dot-org are generally for non-profit organizations. There is a possibility that the information is not accurate. Sites ending with dot-edu are of educational institutions, where the information is sourced by professionals. If you do not have an understanding you may take help of professional data mining services.

Knowing Search Engine Limitations for Data Mining

Second step is to understand when performing data mining is that majority search engines have filtering, file extension, or parameter. These are restrictions to be typed after your search term, for example: if you key in "marketing" and click "search," every site will be listed from dot-com sites having the term "marketing" on its website. If you key in "marketing site.gov," (without the quotation marks) only government department sites will be listed. If you key in "marketing site:.org" only non-profit organizations in marketing will be listed. However, if you key in "marketing site:.edu" only educational sites in marketing will be displayed. Depending on the kind of data that you want to mine after your search term you will have to enter "site.xxx", where xxx will being replaced by.com,.gov,.org or.edu.

Advanced Parameters in Data Mining

When performing data mining it is crucial to understand far beyond file extension that it is even possible to search particular terms, for example: if you are data mining for structural engineer's association of California and you key in "association of California" without quotation marks the search engine will display hundreds of sites having "association" and "California" in their search keywords. If you key in "association of California" with quotation marks, the search engine will display only sites having exactly the phrase "association of California" within the text. If you type in "association of California" site:.com, the search engine will display only sites having "association of California" in the text, from only business organizations.

If you find it difficult it is better to outsource data mining to companies like Online Web Research Services



Source: http://ezinearticles.com/?Understanding-Data-Mining&id=5608012

Thursday, 22 August 2013

Customer Relationship Management (CRM) Using Data Mining Services

In today's globalized marketplace Customer relationship management (CRM) is deemed as crucial business activity to compete efficiently and outdone the competition. CRM strategies heavily depend on how effectively you can use the customer information in meeting their needs and expectations which in turn leads to more profit.

Some basic questions include - what are their specific needs, how satisfied they are with your product or services, is there a scope of improvement in existing product/service and so on. For better CRM strategy you need a predictive data mining models fueled by right data and analysis. Let me give you a basic idea on how you can use Data mining for your CRM objective.

Basic process of CRM data mining includes:
1. Define business goal
2. Construct marketing database
3. Analyze data
4. Visualize a model
5. Explore model
6. Set up model & start monitoring

Let me explain last three steps in detail.

Visualize a Model:
Building a predictive data model is an iterative process. You may require 2-3 models in order to discover the one that best suit your business problem. In searching a right data model you may need to go back, do some changes or even change your problem statement.

In building a model you start with customer data for which the result is already known. For example, you may have to do a test mailing to discover how many people will reply to your mail. You then divide this information into two groups. On the first group, you predict your desired model and apply this on remaining data. Once you finish the estimation and testing process you are left with a model that best suits your business idea.

Explore Model:
Accuracy is the key in evaluating your outcomes. For example, predictive models acquired through data mining may be clubbed with the insights of domain experts and can be used in a large project that can serve to various kinds of people. The way data mining is used in an application is decided by the nature of customer interaction. In most cases either customer contacts you or you contact them.

Set up Model & Start Monitoring:
To analyze customer interactions you need to consider factors like who originated the contact, whether it was direct or social media campaign, brand awareness of your company, etc. Then you select a sample of users to be contacted by applying the model to your existing customer database. In case of advertising campaigns you match the profiles of potential users discovered by your model to the profile of the users your campaign will reach.

In either case, if the input data involves income, age and gender demography, but the model demands gender-to-income or age-to-income ratio then you need to transform your existing database accordingly.




Source: http://ezinearticles.com/?Customer-Relationship-Management-%28CRM%29-Using-Data-Mining-Services&id=4641198

Wednesday, 21 August 2013

Why Outsource Data Entry Services?

All large business and organizations are faced with the task of processing huge amounts of data on a daily basis. The data to be processed may range from indexing of vouchers and documents to collecting of information from customers and vendors. In order to save on the huge amount of time, energy and monetary resources which go into data entry, businesses world wide have discovered the multiple benefits of outsourcing their Data Entry Services to India. Along with quick turn around time, reliability of data accuracy and confidentiality of all client databases, outsourcing Data Entry Services to India also proves to be extremely cost-effective.

What are the kinds of Services that can be outsourced?

Most outsourcing companies provide custom made Data-Entry Services depending on the client's specifications. A few of them provided by Indian Outsourcing Companies are;

- Data entry from product catalogs to web based systems
- Entry from hard/soft copy to any preferred database format
- Insurance claims processing
- Image Entry
- Data mining and warehousing
- Data cleansing
- Entry from hospital records, patient notes and accident reports
- From e-book and e-magazine publications on the Internet
- Entry for mailing lists
- PDF document indexing
- Online data capture services
- Online order entry and follow up services
- Creating new databases and updating of existing databases for banks, airlines, government agencies
- direct marketing services and service providers
- Web based indexed document retrieval services, tools and support
- Entry of legal documents
- Indexing of vouchers and documents
- Hand written ballot/cards entry
- Online completion of surveys and responses of customers for various companies
- Business card indexing
- Custom data export/import interfaces with audits
- Bonded mail handling cash, credit and check processing
- Entry of Questionnaires
- Entry of Company Reports
- From Printed / Handwritten Source
- From Yellow Pages / White Pages
- Entry of Dictionaries, Manuals and Encyclopedia
- Entry of Surveys

What is the process?

Since most Indian companies hire only competent and highly qualified staff, outsourcing Data Entry Services to India ensures that the client is fully satisfied with the end result. Added to this the client's data confidentiality and security is viewed as extremely important. Each project goes through a specific data entry service plan that aims to fulfill the exact need of the customer and the error rate is always kept below 2-3%. The process is as follows:

- Data is processed, scanned and uploaded on to secure FTP online server
- Data is subsequently accessed over VPN and downloaded
- Data is individually indexed and sorted into private work folders
- Data is entered into specific applications as per client's requirements
- Data is checked and assessed for errors
- Data is finally sent to the customers

What are the benefits of outsourcing Services?

Oversees companies outsourcing their Data Entry Services to India have the assurance that their projects will be delivered on time with the highest levels of data quality and accuracy. The cost competitive prices, highly qualified employees, fast turnaround time and data security offered by outsourcing vendors, make sure that all of the client's objectives and goals are met. Outsourcing of these Services to India has been proven to be an advantageous choice for businesses worldwide.




Source: http://ezinearticles.com/?Why-Outsource-Data-Entry-Services?&id=1428867

Saturday, 17 August 2013

Data Mining - Critical for Businesses to Tap the Unexplored Market

Knowledge discovery in databases (KDD) is an emerging field and is increasingly gaining importance in today's business. The knowledge discovery process, however, is vast, involving understanding of the business and its requirements, data selection, processing, mining and evaluation or interpretation; it does not have any pre-defined set of rules to go about solving a problem. Among the other stages, the data mining process holds high importance as the task involves identification of new patterns that have not been detected earlier from the dataset. This is relatively a broad concept involving web mining, text mining, online mining etc.

What Data Mining is and what it is not?

The data mining is the process of extracting information, which has been collected, analyzed and prepared, from the dataset and identifying new patterns from that information. At this juncture, it is also important to understand what it is not. The concept is often misunderstood for knowledge gathering, processing, analysis and interpretation/ inference derivation. While these processes are absolutely not data mining, they are very much necessary for its successful implementation.

The 'First-mover Advantage'

One of the major goals of the data mining process is to identify an unknown or rather unexplored segment that had always existed in the business or industry, but was overlooked. The process, when done meticulously using appropriate techniques, could even make way for niche segments providing companies the first-mover advantage. In any industry, the first-mover would bag the maximum benefits and exploit resources besides setting standards for other players to follow. The whole process is thus considered to be a worthy approach to identify unknown segments.

The online knowledge collection and research is the concept involving many complications and, therefore, outsourcing the data mining services often proves viable for large companies that cannot devote time for the task. Outsourcing the web mining services or text mining services would save an organization's productive time which would otherwise be spent in researching.

The data mining algorithms and challenges

Every data mining task follows certain algorithms using statistical methods, cluster analysis or decision tree techniques. However, there is no single universally accepted technique that can be adopted for all. Rather, the process completely depends on the nature of the business, industry and its requirements. Thus, appropriate methods have to be chosen depending upon the business operations.

The whole process is a subset of knowledge discovery process and as such involves different challenges. Analysis and preparation of dataset is very crucial as the well-researched material could assist in extracting only the relevant yet unidentified information useful for the business. Hence, the analysis of the gathered material and preparation of dataset, which also considers industrial standards during the process, would consume more time and labor. Investment is another major challenge in the process as it involves huge cost on deploying professionals with adequate domain knowledge plus knowledge on statistical and technological aspects.

The importance of maintaining a comprehensive database prompted the need for data mining which, in turn, paved way for niche concepts. Though the concept has been present for years now, companies faced with ever growing competition have realized its importance only in the recent years. Besides being relevant, the dataset from where the information is actually extracted also has to be sufficient enough so as to pull out and identify a new dimension. Yet, a standardized approach would result in better understanding and implementation of the newly identified patterns.



Source: http://ezinearticles.com/?Data-Mining---Critical-for-Businesses-to-Tap-the-Unexplored-Market&id=6745886

Friday, 16 August 2013

Data Entry in Outsourcing Businesses

The process in, which a business house engages another company to do a particular type of work instead of using its own employees to do the same work, is called outsourcing. This is basically practiced so that the company can concentrate more on the core function. The cheap cost of outsourcing work is also another reason.

Outsourcing companies are often referred as "business to business" companies. Their business is dependent on the service provided by them to other business houses. Nowadays, every company is engaged in outsourcing. When a sole proprietor gives responsibility to another to buy supplies for the office, then automatically this process becomes outsourcing. In a real sense, it is almost impossible to do everything by yourself. You have to become dependent on those who are skilled in certain fields.

Data entry is one of the oldest and well known as the most common outsourcing activities that have been widely accepted across the globe for a long period of time. Still today, the demand is sky rocketing and the scope of data entry companies are just expanding.

All companies value their data very much. In order to generate good business, you need to deal with your data efficiently. Thus, companies related to BTB activities take care of the data handling very seriously. The employees are trained and prepared for all sorts of detailed oriented work. The services vary from back office support for a banking institute, calculation of medical bills, maintaining payroll functions etc. Banks generally outsource the work of the business class customers. Lock box payment is one of such example.

There are plenty of companies in the market of outsourcing who are engaged in providing in different kinds of services to the clients all across the globe. Many companies, which are earlier engaged into hard core data entry operations, are now exploring the area of medical billing, research work, project work for various universities, marketing job, news agencies, trade and several types of insurance organizations.

You can help your company to grow and reach a tremendous height once you get accustomed to take the advantages from various available data entry work. The service providers take an extra step to make sure that the work those are being delivered are of high quality and fulfill all the requirements as asked by the clients. Accuracy and punctually are the keywords to survive in the outsourcing market. Companies prefer outsourcing as the cost is always lower than the company would require spending on salaries if the same work was done by their own employees. Outsourcing is a very lucrative option for many business houses as it gives you the freedom to concentrate on your core business process and even you end up saving a good sum of money by outsourcing data entry work.



Source: http://ezinearticles.com/?Data-Entry-in-Outsourcing-Businesses&id=2021508

Tuesday, 13 August 2013

Data Mining Process - Why Outsource Data Mining Service?

Overview of Data Mining and Process:
Data mining is one of the unique techniques for investigating information to extract certain data patterns and decide to outcome of existing requirements. Data mining is widely use in client research, services analysis, market research and so on. It is totally based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Information mining is mostly used by financial analyzer, business and professional organization and also there are many growing area of business that are get maximum advantages of data extract with use of data warehouses in their small to large level of businesses.

Most of functionalities which are used in information collecting process define as under:

* Retrieving Data

* Analyzing Data

* Extracting Data

* Transforming Data

* Loading Data

* Managing Databases

Most of small, medium and large levels of businesses are collect huge amount of data or information for analysis and research to develop business. Such kind of large amount will help and makes it much important whenever information or data required.

Why Outsource Data Online Mining Service?

Outsourcing advantages of data mining services:
o Almost save 60% operating cost
o High quality analysis processes ensuring accuracy levels of almost 99.98%
o Guaranteed risk free outsourcing experience ensured by inflexible information security policies and practices
o Get your project done within a quick turnaround time
o You can measure highly skilled and expertise by taking benefits of Free Trial Program.
o Get the gathered information presented in a simple and easy to access format

Thus, data or information mining is very important part of the web research services and it is most useful process. By outsource data extraction and mining service; you can concentrate on your co relative business and growing fast as you desire.

Outsourcing web research is trusted and well known Internet Market research organization having years of experience in BPO (business process outsourcing) field.




Source: http://ezinearticles.com/?Data-Mining-Process---Why-Outsource-Data-Mining-Service?&id=3789102

Monday, 12 August 2013

Backtesting & Data Mining

In this article we'll take a look at two related practices that are widely used by traders called Backtesting and Data Mining. These are techniques that are powerful and valuable if we use them correctly, however traders often misuse them. Therefore, we'll also explore two common pitfalls of these techniques, known as the multiple hypothesis problem and overfitting and how to overcome these pitfalls.

Backtesting

Backtesting is just the process of using historical data to test the performance of some trading strategy. Backtesting generally starts with a strategy that we would like to test, for instance buying GBP/USD when it crosses above the 20-day moving average and selling when it crosses below that average. Now we could test that strategy by watching what the market does going forward, but that would take a long time. This is why we use historical data that is already available.

"But wait, wait!" I hear you say. "Couldn't you cheat or at least be biased because you already know what happened in the past?" That's definitely a concern, so a valid backtest will be one in which we aren't familiar with the historical data. We can accomplish this by choosing random time periods or by choosing many different time periods in which to conduct the test.

Now I can hear another group of you saying, "But all that historical data just sitting there waiting to be analyzed is tempting isn't it? Maybe there are profound secrets in that data just waiting for geeks like us to discover it. Would it be so wrong for us to examine that historical data first, to analyze it and see if we can find patterns hidden within it?" This argument is also valid, but it leads us into an area fraught with danger...the world of Data Mining

Data Mining

Data Mining involves searching through data in order to locate patterns and find possible correlations between variables. In the example above involving the 20-day moving average strategy, we just came up with that particular indicator out of the blue, but suppose we had no idea what type of strategy we wanted to test? That's when data mining comes in handy. We could search through our historical data on GBP/USD to see how the price behaved after it crossed many different moving averages. We could check price movements against many other types of indicators as well and see which ones correspond to large price movements.

The subject of data mining can be controversial because as I discussed above it seems a bit like cheating or "looking ahead" in the data. Is data mining a valid scientific technique? On the one hand the scientific method says that we're supposed to make a hypothesis first and then test it against our data, but on the other hand it seems appropriate to do some "exploration" of the data first in order to suggest a hypothesis. So which is right? We can look at the steps in the Scientific Method for a clue to the source of the confusion. The process in general looks like this:

Observation (data) >>> Hypothesis >>> Prediction >>> Experiment (data)

Notice that we can deal with data during both the Observation and Experiment stages. So both views are right. We must use data in order to create a sensible hypothesis, but we also test that hypothesis using data. The trick is simply to make sure that the two sets of data are not the same! We must never test our hypothesis using the same set of data that we used to suggest our hypothesis. In other words, if you use data mining in order to come up with strategy ideas, make sure you use a different set of data to backtest those ideas.

Now we'll turn our attention to the main pitfalls of using data mining and backtesting incorrectly. The general problem is known as "over-optimization" and I prefer to break that problem down into two distinct types. These are the multiple hypothesis problem and overfitting. In a sense they are opposite ways of making the same error. The multiple hypothesis problem involves choosing many simple hypotheses while overfitting involves the creation of one very complex hypothesis.

The Multiple Hypothesis Problem

To see how this problem arises, let's go back to our example where we backtested the 20-day moving average strategy. Let's suppose that we backtest the strategy against ten years of historical market data and lo and behold guess what? The results are not very encouraging. However, being rough and tumble traders as we are, we decide not to give up so easily. What about a ten day moving average? That might work out a little better, so let's backtest it! We run another backtest and we find that the results still aren't stellar, but they're a bit better than the 20-day results. We decide to explore a little and run similar tests with 5-day and 30-day moving averages. Finally it occurs to us that we could actually just test every single moving average up to some point and see how they all perform. So we test the 2-day, 3-day, 4-day, and so on, all the way up to the 50-day moving average.

Now certainly some of these averages will perform poorly and others will perform fairly well, but there will have to be one of them which is the absolute best. For instance we may find that the 32-day moving average turned out to be the best performer during this particular ten year period. Does this mean that there is something special about the 32-day average and that we should be confident that it will perform well in the future? Unfortunately many traders assume this to be the case, and they just stop their analysis at this point, thinking that they've discovered something profound. They have fallen into the "Multiple Hypothesis Problem" pitfall.

The problem is that there is nothing at all unusual or significant about the fact that some average turned out to be the best. After all, we tested almost fifty of them against the same data, so we'd expect to find a few good performers, just by chance. It doesn't mean there's anything special about the particular moving average that "won" in this case. The problem arises because we tested multiple hypotheses until we found one that worked, instead of choosing a single hypothesis and testing it.

Here's a good classic analogy. We could come up with a single hypothesis such as "Scott is great at flipping heads on a coin." From that, we could create a prediction that says, "If the hypothesis is true, Scott will be able to flip 10 heads in a row." Then we can perform a simple experiment to test that hypothesis. If I can flip 10 heads in a row it actually doesn't prove the hypothesis. However if I can't accomplish this feat it definitely disproves the hypothesis. As we do repeated experiments which fail to disprove the hypothesis, then our confidence in its truth grows.

That's the right way to do it. However, what if we had come up with 1,000 hypotheses instead of just the one about me being a good coin flipper? We could make the same hypothesis about 1,000 different people...me, Ed, Cindy, Bill, Sam, etc. Ok, now let's test our multiple hypotheses. We ask all 1000 people to flip a coin. There will probably be about 500 who flip heads. Everyone else can go home. Now we ask those 500 people to flip again, and this time about 250 will flip heads. On the third flip about 125 people flip heads, on the fourth about 63 people are left, and on the fifth flip there are about 32. These 32 people are all pretty amazing aren't they? They've all flipped five heads in a row! If we flip five more times and eliminate half the people each time on average, we will end up with 16, then 8, then 4, then 2 and finally one person left who has flipped ten heads in a row. It's Bill! Bill is a "fantabulous" flipper of coins! Or is he?

Well we really don't know, and that's the point. Bill may have won our contest out of pure chance, or he may very well be the best flipper of heads this side of the Andromeda galaxy. By the same token, we don't know if the 32-day moving average from our example above just performed well in our test by pure chance, or if there is really something special about it. But all we've done so far is to find a hypothesis, namely that the 32-day moving average strategy is profitable (or that Bill is a great coin flipper). We haven't actually tested that hypothesis yet.

So now that we understand that we haven't really discovered anything significant yet about the 32-day moving average or about Bill's ability to flip coins, the natural question to ask is what should we do next? As I mentioned above, many traders never realize that there is a next step required at all. Well, in the case of Bill you'd probably ask, "Aha, but can he flip ten heads in a row again?" In the case of the 32-day moving average, we'd want to test it again, but certainly not against the same data sample that we used to choose that hypothesis. We would choose another ten-year period and see if the strategy worked just as well. We could continue to do this experiment as many times as we wanted until our supply of new ten-year periods ran out. We refer to this as "out of sample testing", and it's the way to avoid this pitfall. There are various methods of such testing, one of which is "cross validation", but we won't get into that much detail here.

Overfitting

Overfitting is really a kind of reversal of the above problem. In the multiple hypothesis example above, we looked at many simple hypotheses and picked the one that performed best in the past. In overfitting we first look at the past and then construct a single complex hypothesis that fits well with what happened. For example if I look at the USD/JPY rate over the past 10 days, I might see that the daily closes did this:

up, up, down, up, up, up, down, down, down, up.

Got it? See the pattern? Yeah, neither do I actually. But if I wanted to use this data to suggest a hypothesis, I might come up with...

My amazing hypothesis:

If the closing price goes up twice in a row then down for one day, or if it goes down for three days in a row we should buy,

but if the closing price goes up three days in a row we should sell,

but if it goes up three days in a row and then down three days in a row we should buy.

Huh? Sounds like a whacky hypothesis right? But if we had used this strategy over the past 10 days, we would have been right on every single trade we made! The "overfitter" uses backtesting and data mining differently than the "multiple hypothesis makers" do. The "overfitter" doesn't come up with 400 different strategies to backtest. No way! The "overfitter" uses data mining tools to figure out just one strategy, no matter how complex, that would have had the best performance over the backtesting period. Will it work in the future?

Not likely, but we could always keep tweaking the model and testing the strategy in different samples (out of sample testing again) to see if our performance improves. When we stop getting performance improvements and the only thing that's rising is the complexity of our model, then we know we've crossed the line into overfitting.

Conclusion

So in summary, we've seen that data mining is a way to use our historical price data to suggest a workable trading strategy, but that we have to be aware of the pitfalls of the multiple hypothesis problem and overfitting. The way to make sure that we don't fall prey to these pitfalls is to backtest our strategy using a different dataset than the one we used during our data mining exploration. We commonly refer to this as "out of sample testing".



Source: http://ezinearticles.com/?Backtesting-and-Data-Mining&id=341468

Thursday, 8 August 2013

Why Outsourcing Data Mining Services?

Are huge volumes of raw data waiting to be converted into information that you can use? Your organization's hunt for valuable information ends with valuable data mining, which can help to bring more accuracy and clarity in decision making process.

Nowadays world is information hungry and with Internet offering flexible communication, there is remarkable flow of data. It is significant to make the data available in a readily workable format where it can be of great help to your business. Then filtered data is of considerable use to the organization and efficient this services to increase profits, smooth work flow and ameliorating overall risks.

Data mining is a process that engages sorting through vast amounts of data and seeking out the pertinent information. Most of the instance data mining is conducted by professional, business organizations and financial analysts, although there are many growing fields that are finding the benefits of using in their business.

Data mining is helpful in every decision to make it quick and feasible. The information obtained by it is used for several applications for decision-making relating to direct marketing, e-commerce, customer relationship management, healthcare, scientific tests, telecommunications, financial services and utilities.

Data mining services include:

    Congregation data from websites into excel database
    Searching & collecting contact information from websites
    Using software to extract data from websites
    Extracting and summarizing stories from news sources
    Gathering information about competitors business

In this globalization era, handling your important data is becoming a headache for many business verticals. Then outsourcing is profitable option for your business. Since all projects are customized to suit the exact needs of the customer, huge savings in terms of time, money and infrastructure can be realized.

Advantages of Outsourcing Data Mining Services:

    Skilled and qualified technical staff who are proficient in English
    Improved technology scalability
    Advanced infrastructure resources
    Quick turnaround time
    Cost-effective prices
    Secure Network systems to ensure data safety
    Increased market coverage

Outsourcing will help you to focus on your core business operations and thus improve overall productivity. So data mining outsourcing is become wise choice for business. Outsourcing of this services helps businesses to manage their data effectively, which in turn enable them to achieve higher profits.



Source: http://ezinearticles.com/?Why-Outsourcing-Data-Mining-Services?&id=3066061

Tuesday, 6 August 2013

Data Mining Questions? Some Back-Of-The-Envelope Answers

Data mining, the discovery and modeling of hidden patterns in large volumes of data, is becoming a mainstream technology. And yet, for many, the prospect of initiating a data mining (DM) project remains daunting. Chief among the concerns of those considering DM is, "How do I know if data mining is right for my organization?"

A meaningful response to this concern hinges on three underlying questions:

    Economics - Do you have a pressing business/economic need, a "pain" that needs to be addressed immediately?
    Data - Do you have, or can you acquire, sufficient data that are relevant to the business need?
    Performance - Do you need a DM solution to produce a moderate gain in business performance compared to current practice?

By the time you finish reading this article, you will be able to answer these questions for yourself on the back of an envelope. If all answers are yes, data mining is a good fit for your business need. Any no answers indicate areas to focus on before proceeding with DM.

In the following sections, we'll consider each of the above questions in the context of a sales and marketing case study. Since DM applies to a wide spectrum of industries, we will also generalize each of the solution principles.

To begin, suppose that Donna is the VP of Marketing for a trade organization. She is responsible for several trade shows and a large annual meeting. Attendance was good for many years, and she and her staff focused their efforts on creating an excellent meeting experience (program plus venue). Recently, however, there has been declining response to promotions, and a simultaneous decline in attendance. Is data mining right for Donna and her organization?

Economics - Begin with economics - Is there a pressing business need? Donna knows that meeting attendance was down 15% this year. If that trend continues for two more years, turnout will be only about 60% of its previous level (85% x 85% x 85%), and she knows that the annual meeting is not sustainable at that level. It is critical, then, to improve the attendance, but to do so profitably. Yes, Donna has an economic need.

Generally speaking, data mining can address a wide variety of business "pains". If your company is experiencing rapid growth, DM can identify promising new retail locations or find more prospects for your online service. Conversely, if your organization is facing declining sales, DM can improve retention or identify your best existing customers for cross-selling and upselling. It is not advisable, however, to start a data mining effort without explicitly identifying a critical business need. Vast sums have been spent wastefully on mining data for "nuggets" of knowledge that have little or no value to the enterprise.

Data - Next, consider your data assets - Are sufficient, relevant data available? Donna has a spreadsheet that captures several years of meeting registrations (who attended). She also maintains a promotion history (who was sent a meeting invitation) in a simple database. So, information is available about the stimulus (sending invitations) and the response (did/did not attend). This data is clearly relevant to understanding and improving future attendance.

Donna's multi-year registration spreadsheet contains about 10,000 names. The promotion history database is even larger because many invitations are sent for each meeting, both to prior attendees and to prospects who have never attended. Sounds like plenty of data, but to be sure, it is useful to think about the factors that might be predictive of future attendance. Donna consults her intuitive knowledge of the meeting participants and lists four key factors:

    attended previously
    age
    size of company
    industry

To get a reasonable estimate for the amount of data required, we can use the following rule of thumb, developed from many years of experience:

Number of records needed ≥ 60 x 2^N (where N is the number of factors)

Since Donna listed 4 key factors, the above formula estimates that she needs 960 records (60 x 2^4 = 60 x 16). Since she has more than 10,000, we conclude Yes, Donna has relevant and sufficient data for DM.

More generally, in considering your own situation, it is important to have data that represents:

    stimulus and response (what was done and what happened)
    positive and negative outcomes

Simply put, you need data on both what works and what doesn't.

Performance - Finally, performance - Is a moderate improvement required relative to current benchmarks? Donna would like to increase attendance back to its previous level without increasing her promotion costs. She determines that the response rate to promotions needs to increase from 2% to 2.5% to meet her goals. In data mining terms, a moderate improvement is generally in the range of 10% to 100%. Donna's need is in this interval, at 25%. For her, Yes, a moderate performance increase is needed.

The performance question is typically the hardest one to address prior to starting a project. Performance is an outcome of the data mining effort, not a precursor to it. There are no guarantees, but we can use past experience as a guide. As noted for Donna above, incremental-to-moderate improvements are reasonable to expect with data mining. But don't expect DM to produce a miracle.

Conclusion

Summarizing, to determine if data mining fits your organization, you must consider:

    your business need
    your available data assets
    the performance improvement required

In the case study, Donna answered yes to each of the questions posed. She is well-positioned to proceed with a data mining project. You, too, can apply the same thought process before you spend a single dollar on DM. If you decide there is a fit, this preparation will serve you well in talking with your staff, vendors, and consultants who can help you move a data mining project forward.


Source: http://ezinearticles.com/?Data-Mining-Questions?-Some-Back-Of-The-Envelope-Answers&id=6047713

Monday, 5 August 2013

Data Entry Services Are Meant To Ease Your Workload

Data entry services provided by the firms are growing very rapidly with a huge demand. It may sound that data entry is a simple task to do but it is not so simple and plays an important role in running a successful business. We all know that data and information related to any company is very crucial for them. Data are priceless for any firm, no-matter they are small or big. The companies provide you highly customized business solutions depending on your requirement.

The companies also provide various range of services for all kinds of textual data capturing from printed matter, manuscripts, and even web research. Very advanced technologies are used to convert large quantities of paper work and image based task to electronic data that is usable in database and in the management system. Any kind of data is very essential for an organization whether it is manual or electronic.

There are many companies that provide highly accurate data entry services with complete confidentiality and high level of accuracy. These services are undertaken by banks, retail organizations, medical research facilities, universities, insurance companies, newspapers, large corporate enterprises, direct marketing and database marketing firms, school and trade associations to make their organization a successful and profitable enterprise.

Outsourcing is a business strategy which is highly being used by businesses to take care of the data entry services. In fact, the process of outsourcing has made things simpler for business owners and the businesses are running successfully. The companies that are involved in outsourcing work do provide these services efficiently to those firms who are burdened with heavy workload. If you are running a business of your own and want to manage it properly and run smoothly, then all you need to do is to hire data entry services.

Availing the benefits of outsourcing works in the form of data entry services can prove tremendous for your company. If you outsource your extra burden of work to a company then in such case, you can make growth plans and strategies for your organization. The companies will console you about the high quality of services and the accuracy they provide for the business that needs data to be extracted from any source.

Data entry services is an information technology enabled services that provides you wide range of services. The professionals working for you are trained and extremely talented who are ready to provide you high end services with full dedication. Since, you are spending money for this, so you must take the best services and choose those companies who can cater to your needs according to you.

Data entry services is not a complex application but it's extremely time taking and this the main reason for a company that hires this service so that they can save their time and money. Every business has many more things to consider for their growth prospects and for this reason they don't want to waste their time and money in such stuffs. The professionals are especially trained according to the requirement of the work depending on how critical the work is. Hiring for this service is definitely a wise decision for your business prospects. These types of services will surely help you to make big profits in the business. The strategy and techniques applied to any business is the key to success.


Source: http://ezinearticles.com/?Data-Entry-Services-Are-Meant-To-Ease-Your-Workload&id=538877

Data Entry Outsourcing Is For Companies That Want To Ease Off Workload

Data entry is not everyone's job; you need people who are technically qualified to do the job for you. Data entry is one of the common sources for which outsourcing are done on a large scale. To an average person, this may appear to be a thing that can be done easily without any special effort. But doing this job can be very tiring, time consuming and may also require huge amounts of money, so data entry outsourcing is an option that business owners or other professionals can explore. Data entry outsourcing is not just about entering information on certain aspects, but also about lessening the workload on other professionals.

Data entry is the process of feeding data or information to the database of spreadsheets. There are two ways of doing data entry to the database. One is that process where the entry is done manually while the other is the process where it is done automatically by a machine. There are many people who prefer using the automated process of data entry, as they find this to be more suitable for them. Nonetheless, each form of data entry has its own advantages and disadvantages.

Data entry outsourcing works out to be beneficial in two ways. First, the company that is outsourcing the work saves huge amounts of money, since the work will be done at a low cost. Also the company that is doing the work will be benefited as they will do the work at a cheaper rates compared to others and the amount they have to spend for doing the work is low. So if a process works out to the advantage of two parties, then this is certainly a good way of doing business. Data entry outsourcing is being undertaken on a very large scale these days.

That is not all; data entry outsourcing enables you to get your work done from professionals who are highly qualified. This is the reason why there is very little chance of anything going wrong with your data entry outsourcing work. Also all outsourcing work is under strict security, so there is no chance of your data falling to the wrong hands and then being used for any fraudulent purposes. All the different aspects are taken care of by third parties that do the outsourcing work, so data entry outsourcing is a safe option for you to invest in.

Data entry can be of different type and used for different purposes. It can be for entering visitor's data for a website, data for keeping track of credit card and debit card transactions, processing and submitting of forms that are filled out online by visitors, creating a database for emailing and also entering images in different format for different purposes. You may need to enter numeric data, alphabetic data, alpha numeric data and text data. Whatever type of data you may need to enter, the baseline is that data entry outsourcing will surely work favorably for you.


Source: http://ezinearticles.com/?Data-Entry-Outsourcing-Is-For-Companies-That-Want-To-Ease-Off-Workload&id=415907

Friday, 2 August 2013

Data Mining Basics

Definition and Purpose of Data Mining:

Data mining is a relatively new term that refers to the process by which predictive patterns are extracted from information.

Data is often stored in large, relational databases and the amount of information stored can be substantial. But what does this data mean? How can a company or organization figure out patterns that are critical to its performance and then take action based on these patterns? To manually wade through the information stored in a large database and then figure out what is important to your organization can be next to impossible.

This is where data mining techniques come to the rescue! Data mining software analyzes huge quantities of data and then determines predictive patterns by examining relationships.

Data Mining Techniques:

There are numerous data mining (DM) techniques and the type of data being examined strongly influences the type of data mining technique used.

Note that the nature of data mining is constantly evolving and new DM techniques are being implemented all the time.

Generally speaking, there are several main techniques used by data mining software: clustering, classification, regression and association methods.

Clustering:

Clustering refers to the formation of data clusters that are grouped together by some sort of relationship that identifies that data as being similar. An example of this would be sales data that is clustered into specific markets.

Classification:

Data is grouped together by applying known structure to the data warehouse being examined. This method is great for categorical information and uses one or more algorithms such as decision tree learning, neural networks and "nearest neighbor" methods.

Regression:

Regression utilizes mathematical formulas and is superb for numerical information. It basically looks at the numerical data and then attempts to apply a formula that fits that data.

New data can then be plugged into the formula, which results in predictive analysis.

Association:

Often referred to as "association rule learning," this method is popular and entails the discovery of interesting relationships between variables in the data warehouse (where the data is stored for analysis). Once an association "rule" has been established, predictions can then be made and acted upon. An example of this is shopping: if people buy a particular item then there may be a high chance that they also buy another specific item (the store manager could then make sure these items are located near each other).

Data Mining and the Business Intelligence Stack:

Business intelligence refers to the gathering, storing and analyzing of data for the purpose of making intelligent business decisions. Business intelligence is commonly divided into several layers, all of which constitute the business intelligence "stack."

The BI (business intelligence) stack consists of: a data layer, analytics layer and presentation layer.

The analytics layer is responsible for data analysis and it is this layer where data mining occurs within the stack. Other elements that are part of the analytics layer are predictive analysis and KPI (key performance indicator) formation.

Data mining is a critical part of business intelligence, providing key relationships between groups of data that is then displayed to end users via data visualization (part of the BI stack's presentation layer). Individuals can then quickly view these relationships in a graphical manner and take some sort of action based on the data being displayed.


Source: http://ezinearticles.com/?Data-Mining-Basics&id=5120773

Thursday, 1 August 2013

Beneficial Data Collection Services

Internet is becoming the biggest source for information gathering. Varieties of search engines are available over the World Wide Web which helps in searching any kind of information easily and quickly. Every business needs relevant data for their decision making for which market research plays a crucial role. One of the services booming very fast is the data collection services. This data mining service helps in gathering relevant data which is hugely needed for your business or personal use.

Traditionally, data collection has been done manually which is not very feasible in case of bulk data requirement. Although people still use manual copying and pasting of data from Web pages or download a complete Web site which is shear wastage of time and effort. Instead, a more reliable and convenient method is automated data collection technique. There is a web scraping techniques that crawls through thousands of web pages for the specified topic and simultaneously incorporates this information into a database, XML file, CSV file, or other custom format for future reference. Few of the most commonly used web data extraction processes are websites which provide you information about the competitor's pricing and featured data; spider is a government portal that helps in extracting the names of citizens for an investigation; websites which have variety of downloadable images.

Aside, there is a more sophisticated method of automated data collection service. Here, you can easily scrape the web site information on daily basis automatically. This method greatly helps you in discovering the latest market trends, customer behavior and the future trends. Few of the major examples of automated data collection solutions are price monitoring information; collection of data of various financial institutions on a daily basis; verification of different reports on a constant basis and use them for taking better and progressive business decisions.

While using these service make sure you use the right procedure. Like when you are retrieving data download it in a spreadsheet so that the analysts can do the comparison and analysis properly. This will also help in getting accurate results in a faster and more refined manner.

Source: http://ezinearticles.com/?Beneficial-Data-Collection-Services&id=5879822