Thursday, 30 April 2015

Earn Money From Price Comparison Through Web Scraping

Many individuals discover the pot of gold just within their reach. They have realized that there is money in the web. Cyber technology has blessed mankind with so many benefits that makes money very possible by just some clicks on the mouse and keyboard. Building a price comparison website is an effective way of helping clients find their desired products while you as the owner earn money at the same time.

Building price comparison websites

There is indeed much money in building price comparison websites but it is not an easy task especially for a novice in maintaining a website of one’s own. Since this entails some serious programming and ample familiarity with data feeds, you have to have a good working plan. In addition, what you are venturing into is greater than the usual blogs about just anything that you can think of. Furthermore, you are stepping into the vast field of electronic marketing, therefore you must be ready.

The first point of consideration is to identify which products or services are you going to include in your website. Choose a product or service that you and a majority of clients are mostly interested in. Suppose you want you to choose sports as your theme then you can include items and prices of sports gear, clothing such as uniforms, training videos, books, and other safety stuff. You need to do some research and even a survey to determine whether the goods and services you are promoting on your website are in demand and are what most people want to know. Moreover, it is on this stage that you may need the help of experts and veterans in the field of building to be assured that you are on the right track.

In addition, be willing to change in case your chosen category is not gaining readership or visitors. Then evaluate whether you need to expand or to be more specific in your description of the products and the comparison of the prices. Make your site prominent by search engine optimization (SEO) and make sure to acknowledge also that not too many people visit a site that is not free.

Helping visitors choose the best product/services

Good marketing strategy starts with knowing who your target audience are. There is indeed a need to do a lot of planning and research in order to understand your client’s needs and preferences. Moreover, knowing them thoroughly leads to achieving 100% consumer satisfaction. When you have provided everything they need to know about certain products, they would not need to seek elsewhere which will also gain you more regular visitors. Remember that your audience are members of communities and social networks such that there is a great possibility that they would spread the word around about the good services you are offering.

If there is a need to conduct a survey in addition to research, you should resort to it. In this manner you can discover what goods and services are not yet completely exhausted by the other websites or web creators. Ample knowledge about your potential visitors and consumers will surely make you effectively provide them with adequate statistics for their needs.

Your site will then look like a complete guidebook for them that will give them the best value for their money. Therefore, it must be thoroughly filled with product details, uses, options, and prices.

Making money as affiliate of eCommerce websites

Maintaining a price comparison website gives you less worry about getting paid or having your products bought and sold because income comes in through advertising and affiliate sales. Affiliate marketing is a way of earning money online by serving as a publisher for promotion of products, services or sites of businesses. The affiliate receives rewards from businesses for each visitor or client that comes to the business website or buys its product through the efforts of the advertising and promotion that is made by the affiliate. This is the online version of the concept of agent or referral fee sales channel. Aside from website owners, bloggers as well as members of community forums can also serve as affiliates. The affiliate earns money in three ways: through pay per link; pay per sale and pay per lead.

Trust in the reliability of the product - You should have a personal belief or confidence in the product you are promoting not only because it makes you sound more convincing, but also because you need to maintain your clients and establish credibility in your blog or website. In other words, don’t just pick any product. If you cannot use them personally, they should at least have several positive reviews and no negative ones.

Maintain credibility with readers and fellow bloggers - Befriend your readers and your co-bloggers by answering their queries sincerely and quickly. Your friendly attitude can win you their trust which is a very vital element of affiliate marketing.

Do reviews - In addition to publishing price comparison, you can gain more visitors by writing about the product and do proper SEO (Search Engine Optimization). So the expected happens, the more prominent the product becomes online, the higher will be your income.

Link with friends thru social media - Your friends have friends and their friends have also friends. Just think of how powerful your social media site can be when you post your link on your account on Facebook, Twitter or MySpace and others. Since trust is built on friendship, it is easy to get clients from among your friends and their friends.

Overall, you get all pertinent information about certain products through web data mining or web scraping. All you need to do is to be keen to the needs of your clients and use web content extraction efficiently.

Source: http://www.loginworks.com/earn-money-price-comparison-web-scraping/

Tuesday, 28 April 2015

Web Scraping – An Illegal Activity or Simple Data Collection?

Gone are the days when skillful extraction of information pertaining to real estate such as foreclosures, homes for sale, or mortgage records was considered difficult. Now, it is not only easy to extract data from real estate websites but also scrape real estate data on a consistent basis to add more value to your portal, or ensure that updated data is available to your visitors at all times. From downloading actual scanned documents in the form of PDF files to scraping websites for deeds or mortgages, smartly designer data extraction tools can do it all.

However, the one question that still manages to come to the front in the minds of those who scrape real estate listings and others are whether the act is illegal in nature or a simple way of collecting data.

Take a look.

Web Scraping—What is it?

Generally speaking, web scraping refers to programs that are designed to simulate human internet surfing and access websites on behalf of their users. These tools are effective in collecting large quantities of data that are otherwise difficult for end users to access. They process semi-structured or unstructured data pages of targeted websites and transform available data into a more structured format that can be extracted or manipulated by the user easily.

Quite similar to web indexing that is used by search engines, the end motivation of web scraping is much different. While web indexing makes search engines far more efficient, the latter is used for reasons like market research, change detection, data monitoring, or in some events, theft. But then, it is not always a bad thing. You just need to know if a website allows web scraping before proceeding with the act.

Fine Line between Stealing and Collecting Information

Web scraping rides an extremely fine line between the acts of collecting relevant information and stealing the same. The websites that have copyright disclosure statements in place to protect their website information are offended by outsiders raiding their data without due permission. In other words, it amounts to trespassing on their portal, which is unacceptable—both ethically and legally. So, it is very important for you to read all disclosure statements carefully and follow along in the right way. As web scraping cases may turn into felony offenses, it is best to guard against any kind of scrupulous activity and take permission before scraping data.

The Good News

However, all is not grey in data extraction processes. Reputed agencies are helping their clients scrape valuable data for gaining more value through legal means and carefully used tools. If you are looking for such services, then do get in touch with a reliable web scraping company of your choice and take your business to the next levels of success.

Source: https://3idatascraping.wordpress.com/2015/03/11/web-scraping-an-illegal-activity-or-simple-data-collection/

Sunday, 26 April 2015

I Don’t Need No Stinking API: Web Scraping For Fun and Profit

If you’ve ever needed to pull data from a third party website, chances are you started by checking to see if they had an official API. But did you know that there’s a source of structured data that virtually every website on the internet supports automatically, by default?

scraper toolThat’s right, we’re talking about pulling our data straight out of HTML — otherwise known as web scraping. Here’s why web scraping is awesome:

Any content that can be viewed on a webpage can be scraped. Period.

If a website provides a way for a visitor’s browser to download content and render that content in a structured way, then almost by definition, that content can be accessed programmatically. In this article, I’ll show you how.

Over the past few years, I’ve scraped dozens of websites — from music blogs and fashion retailers to the USPTO and undocumented JSON endpoints I found by inspecting network traffic in my browser.

There are some tricks that site owners will use to thwart this type of access — which we’ll dive into later — but they almost all have simple work-arounds.

Why You Should Scrape

But first we’ll start with some great reasons why you should consider web scraping first, before you start looking for APIs or RSS feeds or other, more traditional forms of structured data.

Websites are More Important Than APIs

The biggest one is that site owners generally care way more about maintaining their public-facing visitor website than they do about their structured data feeds.

We’ve seen it very publicly with Twitter clamping down on their developer ecosystem, and I’ve seen it multiple times in my projects where APIs change or feeds move without warning.

Sometimes it’s deliberate, but most of the time these sorts of problems happen because no one at the organization really cares or maintains the structured data. If it goes offline or gets horribly mangled, no one really notices.

Whereas if the website goes down or is having issues, that’s a more of an in-your-face, drop-everything-until-this-is-fixed kind of problem, and gets dealt with quickly.

No Rate-Limiting

Another thing to think about is that the concept of rate-limiting is virtually non-existent for public websites.

Aside from the occasional captchas on sign up pages, most businesses generally don’t build a lot of defenses against automated access. I’ve scraped a single site for over 4 hours at a time and not seen any issues.

Unless you’re making concurrent requests, you probably won’t be viewed as a DDOS attack, you’ll just show up as a super-avid visitor in the logs, in case anyone’s looking.

Anonymous Access

There are also fewer ways for the website’s administrators to track your behavior, which can be useful if you want gather data more privately.

With APIs, you often have to register to get a key and then send along that key with every request. But with simple HTTP requests, you’re basically anonymous besides your IP address and cookies, which can be easily spoofed.

The Data’s Already in Your Face

Web scraping is also universally available, as I mentioned earlier. You don’t have to wait for a site to open up an API or even contact anyone at the organization. Just spend some time browsing the site until you find the data you need and figure out some basic access patterns — which we’ll talk about next.

Let’s Get to Scraping

So you’ve decided you want to dive in and start grabbing data like a true hacker. Awesome.

Just like reading API docs, it takes a bit of work up front to figure out how the data is structured and how you can access it. Unlike APIs however, there’s really no documentation so you have to be a little clever about it.

I’ll share some of the tips I’ve learned along the way.

Fetching the Data

So the first thing you’re going to need to do is fetch the data. You’ll need to start by finding your “endpoints” — the URL or URLs that return the data you need.

If you know you need your information organized in a certain way — or only need a specific subset of it — you can browse through the site using their navigation. Pay attention to the URLs and how they change as you click between sections and drill down into sub-sections.

The other option for getting started is to go straight to the site’s search functionality. Try typing in a few different terms and again, pay attention to the URL and how it changes depending on what you search for. You’ll probably see a GET parameter like q= that always changes based on you search term.

Try removing other unnecessary GET parameters from the URL, until you’re left with only the ones you need to load your data. Make sure that there’s always a beginning ? to start the query string and a & between each key/value pair.

Dealing with Pagination

At this point, you should be starting to see the data you want access to, but there’s usually some sort of pagination issue keeping you from seeing all of it at once. Most regular APIs do this as well, to keep single requests from slamming the database.

Usually, clicking to page 2 adds some sort of offset= parameter to the URL, which is usually either the page number or else the number of items displayed on the page. Try changing this to some really high number and see what response you get when you “fall off the end” of the data.

With this information, you can now iterate over every page of results, incrementing the offset parameter as necessary, until you hit that “end of data” condition.

The other thing you can try doing is changing the “Display X Per Page” which most pagination UIs now have. Again, look for a new GET parameter to be appended to the URL which indicates how many items are on the page.

Try setting this to some arbitrarily large number to see if the server will return all the information you need in a single request. Sometimes there’ll be some limits enforced server-side that you can’t get around by tampering with this, but it’s still worth a shot since it can cut down on the number of pages you must paginate through to get all the data you need.

AJAX Isn’t That Bad!

Sometimes people see web pages with URL fragments # and AJAX content loading and think a site can’t be scraped. On the contrary! If a site is using AJAX to load the data, that probably makes it even easier to pull the information you need.

The AJAX response is probably coming back in some nicely-structured way (probably JSON!) in order to be rendered on the page with Javscript.

All you have to do is pull up the network tab in Web Inspector or Firebug and look through the XHR requests for the ones that seem to be pulling in your data.

Once you find it, you can leave the crufty HTML behind and focus instead on this endpoint, which is essentially an undocumented API.

(Un)structured Data?

Now that you’ve figured out how to get the data you need from the server, the somewhat tricky part is getting the data you need out of the page’s markup.

Use CSS Hooks

In my experience, this is usually straightforward since most web designers litter the markup with tons of classes and ids to provide hooks for their CSS.

You can piggyback on these to jump to the parts of the markup that contain the data you need.

Just right click on a section of information you need and pull up the Web Inspector or Firebug to look at it. Zoom up and down through the DOM tree until you find the outermost <div> around the item you want.

This <div> should be the outer wrapper around a single item you want access to. It probably has some class attribute which you can use to easily pull out all of the other wrapper elements on the page. You can then iterate over these just as you would iterate over the items returned by an API response.

A note here though: the DOM tree that is presented by the inspector isn’t always the same as the DOM tree represented by the HTML sent back by the website. It’s possible that the DOM you see in the inspector has been modified by Javascript — or sometime even the browser, if it’s in quirks mode.

Once you find the right node in the DOM tree, you should always view the source of the page (“right click” > “View Source”) to make sure the elements you need are actually showing up in the raw HTML.

This issue has caused me a number of head-scratchers.

Get a Good HTML Parsing Library

It is probably a horrible idea to try parsing the HTML of the page as a long string (although there are times I’ve needed to fall back on that). Spend some time doing research for a good HTML parsing library in your language of choice.

Most of the code I write is in Python, and I love BeautifulSoup for its error handling and super-simple API. I also love its motto:

    You didn’t write that awful page. You’re just trying to get some data out of it. Beautiful Soup is here to help. :)

You’re going to have a bad time if you try to use an XML parser since most websites out there don’t actually validate as properly formed XML (sorry XHTML!) and will give you a ton of errors.

A good library will read in the HTML that you pull in using some HTTP library (hat tip to the Requests library if you’re writing Python) and turn it into an object that you can traverse and iterate over to your heart’s content, similar to a JSON object.

Some Traps To Know About

I should mention that some websites explicitly prohibit the use of automated scraping, so it’s a good idea to read your target site’s Terms of Use to see if you’re going to make anyone upset by scraping.

For two-thirds of the website I’ve scraped, the above steps are all you need. Just fire off a request to your “endpoint” and parse the returned data.

But sometimes, you’ll find that the response you get when scraping isn’t what you saw when you visited the site yourself.

When In Doubt, Spoof Headers

Some websites require that your User Agent string is set to something they allow, or you need to set certain cookies or other headers in order to get a proper response.

Depending on the HTTP library you’re using to make requests, this is usually pretty straightforward. I just browse the site in my web browser and then grab all of the headers that my browser is automatically sending. Then I put those in a dictionary and send them along with my request.

Note that this might mean grabbing some login or other session cookie, which might identify you and make your scraping less anonymous. It’s up to you how serious of a risk that is.

Content Behind A Login

Sometimes you might need to create an account and login to access the information you need. If you have a good HTTP library that handles logins and automatically sending session cookies (did I mention how awesome Requests is?), then you just need your scraper login before it gets to work.

Note that this obviously makes you totally non-anonymous to the third party website so all of your scraping behavior is probably pretty easy to trace back to you if anyone on their side cared to look.

Rate Limiting

I’ve never actually run into this issue myself, although I did have to plan for it one time. I was using a web service that had a strict rate limit that I knew I’d exceed fairly quickly.

Since the third party service conducted rate-limiting based on IP address (stated in their docs), my solution was to put the code that hit their service into some client-side Javascript, and then send the results back to my server from each of the clients.

This way, the requests would appear to come from thousands of different places, since each client would presumably have their own unique IP address, and none of them would individually be going over the rate limit.

Depending on your application, this could work for you.

Poorly Formed Markup

Sadly, this is the one condition that there really is no cure for. If the markup doesn’t come close to validating, then the site is not only keeping you out, but also serving a degraded browsing experience to all of their visitors.

It’s worth digging into your HTML parsing library to see if there’s any setting for error tolerance. Sometimes this can help.

If not, you can always try falling back on treating the entire HTML document as a long string and do all of your parsing as string splitting or — God forbid — a giant regex.

Source: https://blog.hartleybrody.com/web-scraping/

Wednesday, 22 April 2015

Hard-Scraped Hardwood Flooring: Restoration of History

Throughout History hardwood flooring has undergone dramatic changes from the meticulous hard-scraped hardwood polished floors of majestic plantations of the Deep South, to modern day technology providing maintenance free wood flooring designed for comfort and appearance. The hand-scraped hardwood floors of the South, depicted charm with old rustic nature and character that was often associated with this time era. To date, hand-scraped hardwood flooring is being revitalized and used in up-scale homes and places of businesses to restore the old country charm that once faded into oblivion.

As the name implies, hand-scraped flooring involves the retexturing the top layer of flooring material by various methods in an attempts to mimic the rustic appearance of flooring in yesteryears. Depending on the degree of texture required, hand scraping hardwood material is often accomplished by highly skilled craftsmen with specialized tools and years of experience perfecting this procedure. When properly done, hand-scraped hardwood floors add texture, richness and uniqueness not offered in any similar hardwood flooring product.

Rooted with history, these types of floors are available in finished or unfinished surfaces. The majority of the individuals selecting hand-scraped hardwood flooring elect a prefinished floor to reduce costs per square foot in installation and finishing labor charges, allowing for budget guidelines to bend, not break. As expected, hand-scraped flooring is expensive and depending on the grade and finish selected, can range from $15-40$ per square foot and beyond for material only. Preparation of the material is labor intensive adding to the overall cost per square foot dramatically. Recommended professional installation can and often does increase the cost per square foot as well, placing this method of hardwood flooring well out of reach of the average hardwood floor purchaser.

With numerous selections of hand-scraped finishes available, each finish is designed to bring out a different appearance making it a one-of-a-kind work of art. These numerous finish selections include:

• Time worn aged, dark coloring stain application bringing out grain characteristics

• Wire brushed, providing a highlighted "grainy" effect with obvious rough texture

• Hand sculpted, smoother distressed uniform appearance

• French Bleed, staining of edges and side joints with a much darker stain to give a bleeding effect to the wood

• Hand Hewn or Rough Sawn, with visible and noticeable saw marks

Regardless of the selection made, scraped flooring cannot be compared to any other available flooring material based on durability, strength and visual appearance. Limited by only the imagination and creativity, several wood species can be used to create unusual floor patterns, highlighting main focal points of personal libraries and art collections.

The precise process utilized in the creation of scraped floors projects a custom look with deep color and subtle warm highlights. With radiant natural light reflecting off this type of floor, the effect of beauty and depth is radiated in a fashion that fills the room with solitude and serenity encompassing all that enter. Hand-scraped hardwood floors speak of the past, a time of decent, a time or war and ambiguity towards other races and the blood- shed so that all men could be treated as equals. More than exquisite flooring, hand-scraped hardwood flooring is the restoration of History.

Source: http://ezinearticles.com/?Hard-Scraped-Hardwood-Flooring:-Restoration-of-History&id=6333218

Saturday, 18 April 2015

Data Mining and Predictive Analysis

Data collection and curing is the core foundation of most businesses. Database building thus is an important function and activity where enterprises invest heavily. With information now available on the Internet and easily obtained, it raises the importance of having professionals who crawl data and offer web scraping services.

Once the data is accessed, though, it is important to filter out the relevant data based on the business need. Although Many DaaS provider convert the unstructured web data into meaningful structured data it is recommended to be internally equipped to use the data to its maximum.

This understanding has given rise to the field of Data Mining. Data Mining is designed to explore large amounts of data in search of consistent patterns and connections between the variables and validate the findings by applying the detected patterns to the new sets of the data. Once these connections are established and understood, the end goal is to be able to predict the possible outcomes using predictive analysis techniques.

Together, both Data Mining and predictive analysis aid in making marketing campaigns more efficient. While predictive analysis helps simulate and understand what may happen, data mining helps identify exciting data patterns and connections.

The process of Data Mining and Predictive analysis consists of 3 steps

Exploration


Once a database is compiled, it needs to be cleaned, analysed and potential connections need to be built. This process involves filtering the relevant data and identifying the possible predictors. Data Exploration also sets a premise for preliminary feature selection to manage number of variables. This data is then prepared for statistical analysis using a wide variety of graphical and statistical parameters. This helps identify the most relevant variables and setups the predictive models to be built.

Data mining process


Validation


Next comes building various models and choosing the most relevant ones. This decision is based on their possible predictive performance and of being able to produce stable results across all the samples. Simple as it sounds, to truly get the results, all possible models must be treated with data to simulate scenarios. The model with most stable statistical feature is validated.

Application

Once the relevant models are finalised, the same is applied to new data to understand and predict the estimated outcomes. Application of data models is an ongoing and complex process since every new dataset needs to be configured in the model.

Data Mining and predictive analysis essentially involves blending statistical methodology where the traditional statistics machine learning and complex algorithms. This greatly increases the need for efficient and skilled data handlers. This could include data analysts and scientists.

See how you can become data scientist here:

Data crunchers use data mining and predictive analysis actively to get an edge in the big data management. Database platforms like Hadoop assist in database management and large-scale distribution. But the costs involved in setting up data centres and big data management capacity are high. Budgets allocated within the enterprise are more project-focussed and analytics budgets are usually limited. Quite often, big data and analytics project fail to launch because of this problem! The other problem is that to run effective predictive models, data requires to be handled by scientists with experience. Finding and setting together a technologically-advanced team is a daunting task most enterprises face outside the tech domain.

Predictive Analysis model

A predictive analysis model is essentially predicting the all possible outcomes from a given set of data. Here are a few steps that can be taken to help build and identify the “ideal” predictive analysis model. These steps more or less mirror the usual statistical methodology of building a test model.

Defining an objective

This is the first and a critical step. Unless the objective is identified and defined there can be no concrete results since there wouldn’t be clarity to compare the final outcome to the expected result. It also helps understand the scope of the project.

Preparing the data

This is more to do with data mining. Historic data used for training the model is scattered across multiple platforms and sources. To compound the problem, data can be unstructured with possible duplicate accounts and missing values! Data quality determines the quality of the model, and thus it becomes imperative that data is healthy and relevant.

Data Sampling

Once mined, Data is essentially split into 2 parts. One set is for training that is used to build the model and the second is the ‘test’ set that is used to verify the accuracy of the final output. This also helps identify and filter the noise component.

Model Building

Sampling cam equally result in a single algorithm or parallel & connected algorithms. In such a case the data goes through multiple testing and a decision is based on the final output.

Execution

Once a model gets finalised, the other teams in the organization need to be involved to build a deployable model and understand its impact on the overall business.

The possibilities with Data mining & Predictive analysis are huge. It also gives a huge room for learning and experimenting. There are several tools available in the industry to aid through all the steps of data mining and predictive analysis. The combination of human expertise and intellect along with the help of the available tools and the overall cooperation within the multiple channels within the organization essentially ensures a stronger grip on the ability to build a solid predictive model.

When used together, predictive analytics and data mining help marketing professionals anticipate and get ready for customer needs, rather than just reacting to them.

Source: https://www.promptcloud.com/blog/data-mining-and-predictive-analysis/

Tuesday, 7 April 2015

The Nasty Problem with Scraping Results from the Engines

One theme that I've been concerned with this week centers around data transparency in the search engine world. Search engines provide information that is critical to the business of optimizing and growing a business on the web, yet barriers to this data currently force many companies to use methods of data extraction that violate the search engines' terms of service.

Specifically, we're talking about two pieces of information that no large-scale, successful web operation should be without. These include rankings (the position of their site(s) vs. their competitors) for important keywords and link data (currently provided most accurately through Yahoo!, but also available through MSN and in lower quality formats from Google).

Why do marketers and businesses need this data so badly? First we'll look at rankings:

•    For large sites in particular, rankings across the board will go up or down based on their actions and the actions of their competition. Any serious company who fails to monitor tweaks to their site, public relations, press and optimization tactics in this way will lose out to competitors who do track this data and, thus, can make intelligent business decisions based on it.

•    Rankings provide a benchmark that helps companies estimate their global reach in the search results and make predictions about whether certain areas of extension or growth make logical sense. If a company must decide on how to expand their content or what new keywords to target or even if they can compete in new markets, the business intelligence that can be extracted from large swaths of ranking data is critical.

•    Rankings can be mapped directly to traffic, allowing companies to consider advertising, extending their reach or forming partnerships

And, on the link data side:

•    Temporal link information allows marketers to see what effects certain link building, public relations and press efforts have on a site's link profile. Although some of this data is available through referring links in analytics programs, many folks are much more interested in the links that search engines know about and count, which often includes many more than those that pass traffic (and also ignores/doesn't count some that do pass traffic).

•    Link data may provide references for reputation management or tracking of viral campaigns - again, items that analytics don't entirely encompass.

•    Competitive link data may be of critical importance to many marketers - this information can't be tracked any other way.

I admit it. SEOmoz is a search engine scraper - we do it for our free public tools, for our internal research and we've even considered doing it for clients (though I'm seriously concerned about charging for data that's obtained outside TOS). Many hundreds of large firms in the search space (including a few that are 10-20X our size) do it, too. Why? Because search engine APIs aren't accurate.

Let's look at each engine's abilities and data sources individually. Since we've got a few hundred thousand points of data (if not more) on each, we're in a good position to make calls about how these systems are working.

Google (all APIs listed here):

•    Search SOAP API - provides ranking results that are massively different from almost every datacenter. The information is often less than useless, it's actually harmful, since you'll get a false sense of what's happening with your positions.

•    AJAX Search API - This is really designed to be integrated with your website, and the results can be of good quality for that purpose, but it really doesn't serve the job of providing good stats reporting.

•    AdSense & AdWords APIs - In all honesty, we haven't played around with these, but the fact that neither will report the correct order of the ads, nor will they show more than 8 ads at a time tells me that if a marketer needed this type of data, the APIs wouldn't work.

Yahoo! (APIs listed here):

•    Search API - Provides ranking information that is a somewhat accurate map to Yahoo!'s actual rankings, but is occassionally so far off-base that they're not reliable. Our data points show a lot more congruity with Yahoo!'s than Google's, but not nearly enough when compared with scraped results to be valuable to marketers and businesses.

•    Site Explorer API - Shows excellent information as far as number of pages indexed on a site and the link data that Yahoo! knows about. We've been comparing this information with that from scraped Yahoo! search results (for queries like linkdomain: and site:) and those at the Site Explorer page and find that there's very little quality difference in the results returned, though the best estimate numbers can still be found through a last page search of results.

•    Search Marketing API - I haven't played with this one at all, so I'd love to hear comments from those who have.

MSN:

•    Doesn't mind scraping as long as you use the RSS results. We do, we love them and we commend MSN for giving them out - bravo! They've also got a web search SDK program, but we've yet to give it a whirl. The only problem is the MSN estimates, which are so far off as to be useless. The links themselves, though, are useful.

Ask.com

•    Though it's somewhat hidden, the XML.Teoma.com page allows for scraping of results and Ask doesn't seem to mind, though they haven't explicitly said anything. Again, bravo! - the results look solid, accurate and match up against the Ask.com queries. Now, if Ask would only provide links

I know a lot of you are probably asking:

•    "Rand, if scraping is working, why do you care about the search engines fixing the APIs?"

•    The straight answer is that scraping hurts the search engines, hurts their users and isn't the most practical way to get the data. Let me give you some examples:

•    Scraped queries have to look as much like real users as possible to avoid detection and banning - thus, they affect the query data that search engineers use to improve web search.

•    These queries also hit advertisers - falsifying the number of "real" impressions that advertisers see and lowering their CTRs unnaturally.

•    They take up search engine resources and though even the heaviest scraping barely impacts their server loads, it's still an annoyance.

•    With all these negative elements, and so many positive incentives to have the data, it's clear what's needed - a way for marketers/businesses to get the data they need without hurting the search engines. Here's how they can do it:

•    Provide the search ranking position of a site in the referral string - this works for ranking data, but not for link data and since Yahoo! (and Google) both send referrals through re-directs at times, it wouldn't be a hard piece to add.

•    Make the API's accurate, complete and unlimited

•    If the last option is too ambitious, the search engines could charge for API queries - anyone who needs the data would be more than happy to pay for it. This might help with quality control, too.

•    For link data - serve up accurate, wholistic data in programs like Google Sitemaps and Yahoo! Search Submit (or even, Google Analytics). Obviously, you'd only get information about your own site after verifying.

I've talked to lots of people at the search engine level about making changes this week (including Jeremy, Priyank, Matt, Adam, Aaron, Brett and more). I can only hope for the best...

Source: http://moz.com/blog/the-nasty-problem-with-scraping-results-from-the-engines

Saturday, 4 April 2015

Some Traps to know and avoid in Web Scraping

In the present day and age, web scraping comes across as a handy tool in the right hands. In essence, web scraping means quickly crawling the web for specific information, using pre-written programs. Scraping efforts are designed to crawl and analyze the data of entire websites, and saving the parts that are needed. Many industries have successfully used web scraping to create massive banks of relevant, actionable data that they use on a daily basis to further their business interests and provide better service to customers. This is the age of the Big Data, and web scraping is one of the ways in which businesses can tap into this huge data repository and come up with relevant information that aids them in every way.

Web scraping, however, does come with its own share of problems and roadblocks. With every passing day, a growing number of websites are trying to actively minimize the instance of scraping and protect their own data to stay afloat in today’s situation of immense competition. There are several other complications which might arise and several traps that can slow you down during your web scraping pursuits. Knowing about these traps and how to avoid them can be of great help if you want to successfully accomplish your web scraping goals and get the amount of data that you require.

Complications in Web Scraping


Over time, various complications have risen in the field of web scraping. Many websites have started to get paranoid about data duplication and data security problems and have begun to protect their data in many ways. Some websites are not generally agreeable to the moral and ethical implications of web scraping, and do not want their content to be scraped. There are many places where website owners can set traps and roadblocks to slow down or stop web scraping activities. Major search engines also have a system in place to discourage scraping of search engine results. Last but not the least, many websites and web services announce a blanket ban on web scraping and say the same in their terms and conditions, potentially leading to legal issues in the event of any scraping.

Here are some of the most common complications that you might face during your web scraping efforts which you should be particularly aware about –

  •     Some locations on the intranet might discourage web scraping to prevent data duplication or data theft.
  •     Many websites have in place a number of different traps to detect and ban web scraping tools and programs.
  •     Certain websites make it clear in their terms and conditions that they consider web scraping an infringement of their privacy and might even consider legal redress.
  •     In a number of locations, simple measures are implemented to prevent non-human traffic to websites, making it difficult for web scraping tools to go on collecting data at a fast pace.

To surmount these difficulties, you need a deeper and more insightful understanding of the way web scraping works and also the attitude of website owners towards web scraping efforts. Most major issues can be subverted or quietly avoided if you maintain good working practice during your web scraping efforts and understand the mentality of the people whose sites you are scraping.

Web Crawling Services & Web Scraping Services

Common Problems


With automated scraping, you might face a number of common problems. The behavior of web scraping programs or spiders presents a certain picture to the target website. It then uses this behavior to distinguish between human users and web scraping spiders. Depending on that information, a website may or may not employ particular web scraping traps to stop your efforts. Some of the commonly employed traps are –

Crawling Pattern Checks – Some websites detect scraping activities by analyzing crawling patterns. Web scraping robots follow a distinct crawling pattern which incorporates repetitive tasks like visiting links and copying content. By carefully analyzing these patterns, websites can determine that they are being caused by a web scraping robot and not a human user, and can take preventive measures.

Honeypots – Some websites have honeypots in their webpages to detect and block web scraping activities. These can be in the form of links that are not visible to human users, being disguised in a certain way. Since your web crawler program does not operate the way a human user does, it can try and scrape information from that link. As a result, the website can detect the scraping effort and block the source IP addresses.

Policies – Some websites make it absolutely apparent in their terms and conditions that they are particularly averse to web scraping activities on their content. This can act as a deterrent and make you vulnerable against possible ethical and legal implications.

Infinite Loops – Your web scraping program can be tricked into visiting the same URL again and again by using certain URL building techniques.

These traps in web scraping can prove to be detrimental to your efforts and you need to find innovative and effective ways to surpass these problems. Learning some web crawler tips to avoid traps and judiciously using them is a great way of making sure that your web scraping requirements are met without any hassle.

What you can do

The first and foremost rule of thumb about web scraping is that you have to make your efforts as inconspicuous as possible. This way you will not arouse suspicion and negative behavior from your target websites. To this end, you need a well-designed web scraping program with a human touch. Such a program can operate in flexible ways so as to not alert website owners through the usual traffic criteria used to spot scraping tools.

Web scraping for ecommerce data extraction

Some of the measures that you can implement to ensure that you steer clear of common web scraping traps are –
  •     The first thing that you need to do is to ascertain if a particular website that you are trying to scrape has any particular dislike towards web scraping tools. If you see any indication in their terms and conditions, tread cautiously and stop scraping their website if you receive any notification regarding their lack of approval. Being polite and honest can help you get away with a lot.
  •     Try and minimize the load on every single website that you visit for scraping. Putting a high load on websites can alert them towards your intentions and often might cause them to develop a negative attitude. To decrease the overall load on a particular website, there are many techniques that you can employ.
  •      Start by caching the pages that you have already crawled to ensure that you do not have to load them again.

    Also store the URLs of crawled pages.
  •     Take things slow and do not flood the website with multiple parallel requests that put a strain on their resources.
  •     Handle your scraping in gentle phases and take only the content you require.
  •     Your scraping spider should be able to diversify its actions, change its crawling pattern and present a polymorphic front to websites, so as not to cause an alarm and put them on the defensive.
  •     Arrive at an optimum crawling speed, so as to not tax the resources and bandwidth of the target website. Use auto throttling mechanisms to optimize web traffic and put random breaks in between page requests, with the lowest possible number of concurrent requests that you can work with.
  •     Use multiple IP addresses for your scraping efforts, or take advantage of proxy servers and VPN services. This will help to minimize the danger of getting trapped and blacklisted by a website.
  •     Be prepared to understand the respect the express wishes and policies of a website regarding web scraping by taking a good look at the target ‘robots.txt’ file. This file contains clear instructions on the exact pages that you are allowed to crawl, and the requisite intervals between page requests. It might also specify that you use a pre-determined user agent identification string that classifies you as a scraping bot. adhering to these instructions minimizes the chance of getting on the bad side of website owners and risking bans.

Use an advanced tool for web scraping which can store and check data, URLs and patterns. Whether your web scraping needs are confined to one domain or spread over many, you need to appreciate that many website owners do not take kindly to scraping. The trick here is to ensure that you maintain industry best practices while extracting data from websites. This prevents any incident of misunderstanding, and allows you a clear pathway to most of the data sources that you want to leverage for your requirements.

Hope this article helps in understanding the different traps and roadblocks that you might face during your web scraping endeavors. This will help you in figuring out smart, sensible ways to work around them and make sure that your experience remains smooth. This way, you can keep receiving the important information that you need with web scraping. Following these basic guidelines can help you prevent getting banned or blacklisted and stay in the good books of website owners. This will allow you continue with your web scraping activities unencumbered.

Source:https://www.promptcloud.com/blog/some-traps-to-avoid-in-web-scraping/