Data Mining Social Networks, Smart Phone Data, and Other Data Base, Yet Maintaining Privacy

Is it possible to data mine social networks in such a way to does not hurt the privacy of the individual user, and if so, can we justify doing such? It wasn't too long ago the CEO of Google stated that it was important that they were able to keep data of Google searches so they can find disease, flu, and food born medical clusters. By using this data and studying the regions in the searches to help fight against outbreaks of diseases, or food borne illnesses in the distribution system. This is one good reason to store the data, and collect it for research, as long as it is anonomized, then theoretically no one is hurt.

Unfortunately, this also scares the users, because they know if the searches are indeed stored, this data can be used against them in the future, for instance, higher insurance rates, bombardment of advertising, or get them put onto some sort of future government "thought police" watch-list. Especially considering all the political correctness, and new ways of defining hate speech, bullying, and what is, what isn't, and what might be a domestically home-grown terrorist. The future concept of the thought police is very scary to most folks.

Usually if you want to collect data from a user, you have to give them something back in return, and therefore they are willing to sign away certain privacy rights on that data in trade for the use of such services; such as on their cell phone, perhaps a free iPhone app or a virtual product in an online social network.

Artificially Intelligent Search Features

It is no surprised that AI search features are getting smarter, even able to anticipate your next search question, or what you are really trying to ask, even second guessing your question for instance. Now then, let's discuss this for a moment. Many folks very much enjoy the features of Amazon.com search features, which use artificial intelligence to recommend potential other books, which they might be interested in. And therefore the user probably does not mind giving away information about itself, for this upgraded service or ability, nor would the person mind having cookies put onto their Web browser.

Nevertheless, these types of systems are always exploited for other purposes. For instance consider the Federal Trade Commission's do not call list, and consider how many corporations, political party organizations, and all of their affiliates and partners were able to bypass these rules due to the fact that the consumer or customer had bought something from them in the last six months. This is not what consumers or customers had in mind when they decided they wanted to have this "do not call list" and the resultant and response from the market place, well, it proves we cannot trust the telecommunication companies, their lobbyists, or the insiders within their group (many of which over the years have indeed been somehow connected to the intelligence agencies - AT&T - NSA Echelon for example.)

Now then, this article is in no way to be considered a conspiracy theory, it is just a known fact, yes national security does need access to such information, and often it might be relevant, catching bad guys, terrorists, spies, etc. The NSA is to protect the American People. However, when it comes to the telecommunication companies, their job is to protect shareholder's equity, maximize quarterly profits, expand their business models, and create new profit centers in their corporations.

Thus, such user data will be and has been exploited for future profits against the wishes of the consumer, without the consumer benefiting from free services for lower prices in any way. If there is an explained reason, trade-off, and a monetary consideration, the consumer might feel obliged to have additional calls bothering them while they are at home, additional advertising, and tracking of their preferences for ease of use and suggestions. What types of suggestions?

Well, there is a Starbucks two-blocks from here, turn right, then turn left and it is 200 yards, with parking available; "Sale on Frappachinos for gold-card holders today!" In this case the telecommunication company tracks your location, knows your preferences, and collects a small fee from Starbucks, and you get a free-phone, and 20% off your monthly 4G wireless fee. Is that something a consumer might want; when asked 75% of consumers or smart phone users say; yes. See that point?

In the future smart phones may have data transferred between them, rather than going through a given or closest cell tower. In other words, packets of information may go from your cell phone, to the next nearest cell phone, to another near cell phone, to the person which is intended to receive it. And the data passing through each mobile device, will not be able to read any of the information which was it is not assigned to receive as it wasn't sent to it. By using such a scheme telecommunication companies can expand their services without building more new cell towers, and therefore they can lower the price.

However, it also means that when you lay your cell phone on the table, and it is turned on it would be constantly passing data through it, data which is not yours, and you are not getting paid for that, even though you had to purchase the smart phone. But if the phone was given to you, with a large battery, so it wouldn't go dead during all those transmissions, you probably wouldn't care, as long as your data packets of information were indeed safe and no one else could read them.

This technology exists now, and is being discussed, and consider if you will that the whole strategy of networking smart cell phones or personal tech devices together is nothing new. For instance, the same strategies have been designed for satellites, and to use an analogy, this scheme is very similar to the strategies FedEx uses when it sends packages to the next nearest FedEx office if that is their destination, without sending all of the packages all the way across the country to the central Memphis sort, and then all the way back again. They are saving time, fuel, space, and energy, and if cell phones did this it would save the telecommunication companies mega bucks in the savings of building new cell towers.

As long as you got a free cell phone, which many of us do, unless we have the mega top of the line edition, and if they gave you a long-lasting free battery it is win-win for the user. You probably wouldn't care, and the telecommunication companies could most likely lower the cost of services, and not need to upgrade their system, because they can carry a lot more data, without hundreds of billions of dollars in future investments.

Also a net centric system like this is safer to disruption in the event of an emergency, when emergency communications systems take precedence, putting every cell phone user as secondary traffic at the cell towers, which means their calls may not even get through.

Next, the last thing the telecommunication company would want to do is to data mine that data, or those packets of information from people like a soccer mom calling her son waiting at the bus stop at school. And anyone with a cell phone certainly wouldn't want their packets of information being stolen from them and rerouted because someone near them hacked into the system and had a cell phone that was displaying all of their information.

You can see the problems with all this, but you can also see the incredible economies of scale by making each and every cell phone a transmitter and receiver, which it already is in principle anyway, at least now for all data you send and receive. In the new system, if all the data which is closest by is able to transfer through it, and send that data on its way. The receiving cell phone would wait for all the packets of data were in, and then display the information.

You can see why such a system also might cause people to have a problem with it because of what they call net neutrality. If someone was downloading a movie onto their iPad using a 3G or 4G wireless network, it could tie up all the cell phones nearby that were moving the data through them. In this case, it might upset consumers, but if that traffic could be somewhat delayed by priority based on an AI algorithm decision matrix, something simple, then such a tactic for packet distribution plan might allow for this to occur without disruption from the actual cell tower, meaning everyone would be better off. Therefore we all get information flow faster, more dispersed, and therefore safer from intruders. Please consider all this.




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Optimize Usage of Twitter With Data Mining

Twitter has become so popular and it is often thought of as very addictive and as more and more people are getting addicted to it, the more Twitter becomes an important medium for driving traffic to your website, marketing your products and services, or for just brand recognition purposes. As an internet marketer, you will always be interested in what's going on inside Twitter but with 40 million people located all over the world, it would be impossible to know it not unless you use additional tools to help you achieve this goal.

Twitter is a microblogging platform that is used by most people to inform their friends and loved ones what is curently going on in them, tweeters can also engaged in some sort of discussions and very recently more and more internet marketers use it to inform everyone about their company, business, products and services.

As an internet marketer, you will need to maximize your usage of Twitter. You may not just only need how to tweet efficiently or how you will be able to broadcast your tweets [http://moneymakingonlinetip.blogspot.com/2010/01/broadcast-your-tweets.html]. You will really need to know the current most talked about topics in twitter on a certain period of time for a certain geographical location. And by knowing this information, you will be able to define a good marketing strategy and how you can blend well with these people. Advertising in the right time and place would promise higher conversion rate translating to higher sales and earning more profits.

This can be achieved with the proper use of Data Mining Tools and Software. There is probably no such tools yet right at this moment, but for sure it will be an excellent strategy to acquire very useful information that will help you succeed in the business generated and extracted form data gathered from Twitter with the help of these Data Mining Tools and Software.



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Understanding Data Mining

Well begun is half done. We can say that the invention of Internet is the greatest invention of the century which allows for quick information retrieval. It also has negative aspects, as it is an open forum therefore differentiating facts from fiction seems tough. It is the objective of every researcher to know how to perform mining of data on the Internet for accuracy of data. There are a number of search engines that provide powerful search results.

Knowing File Extensions in Data Mining

For mining data the first thing is important to know file extensions. Sites ending with dot-com are either commercial or sales sites. Since sales is involved there is a possibility that the collected information is inaccurate. Sites ending with dot-gov are of government departments, and these sites are reviewed by professionals. Sites ending with dot-org are generally for non-profit organizations. There is a possibility that the information is not accurate. Sites ending with dot-edu are of educational institutions, where the information is sourced by professionals. If you do not have an understanding you may take help of professional data mining services.

Knowing Search Engine Limitations for Data Mining

Second step is to understand when performing data mining is that majority search engines have filtering, file extension, or parameter. These are restrictions to be typed after your search term, for example: if you key in "marketing" and click "search," every site will be listed from dot-com sites having the term "marketing" on its website. If you key in "marketing site.gov," (without the quotation marks) only government department sites will be listed. If you key in "marketing site:.org" only non-profit organizations in marketing will be listed. However, if you key in "marketing site:.edu" only educational sites in marketing will be displayed. Depending on the kind of data that you want to mine after your search term you will have to enter "site.xxx", where xxx will being replaced by.com,.gov,.org or.edu.

Advanced Parameters in Data Mining

When performing data mining it is crucial to understand far beyond file extension that it is even possible to search particular terms, for example: if you are data mining for structural engineer's association of California and you key in "association of California" without quotation marks the search engine will display hundreds of sites having "association" and "California" in their search keywords. If you key in "association of California" with quotation marks, the search engine will display only sites having exactly the phrase "association of California" within the text. If you type in "association of California" site:.com, the search engine will display only sites having "association of California" in the text, from only business organizations.

If you find it difficult it is better to outsource data mining to companies like Online Web Research Services




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Mining Patent Data for Competitive Intelligence

Patents are not new, their presence was noted long back during 16th Centaury. In U.S. at the Constitutional Convention of 1787, a federal patent power was proposed by James Madison and Charles Pinckney and was adopted without debate as Article 1, Sec. 8, clause 8. The history of Patent Law began all the way back with the Constitution of the United States which was specific about providing protection for those who invent new and unique products. But after the TRIPS, intellectual property rights and patents gained importance to the business communities and industries. The retrieval of the patent information was made easy by internet and access to different patent databases. Patent are the source of the technological innovation and detailed mining of patent literature is proven to be useful of the Completive Intelligence.

This article attempts to analyze importance and methods for the patent data mining and their future use in the competitive intelligence. The key issues discussed in this article are:

a. Importance of the patent data mining;

b. Using patent data for competitive intelligence

Data Mining is a process of discovering meaningful new correlations, patterns and trends by sifting through large amounts of data stored in repositories, using statistical, data analysis and mathematical techniques. Patents are the most valuable and comprehensive source of the technological information and thus are very crucial for the industries. A very strong patent portfolio and IPR system is needed for a industry to compete the global market. An organization's patent portfolio forms a critical part of its IP holdings alongside its designs, trademarks, copyrights and trade secrets. Much of the value from a portfolio can only be realized through its effective management. In turn, that requires tools and techniques to help understand portfolio content, how and where this fits in with the organization's competencies and what the market opportunities are for exploiting the technology owned. There is also a need to identify gaps where complementary technology can be licensed in and identify non-core technology where know-how can be licensed out or divested for financial return. This is the province of patent mining. A clear and effective IP strategy critically incorporates a clear and effective strategy for managing an organization's patent portfolio.

There are several free and paid patent databases consisting of billions of the patent documents. The databases which are free to search the patents are as follows: USPTO, EPO, JPO, SurfIP, SIP, Freshpatents, Patentsonline, etc. Whereas different paid databases are, Delphion, Dialog, Micopat, etc. which also include inbuilt analysis tools.

The data obtained form these patent documents can be used for the competitive Intelligence. It is defined as process of discovering "competitor's" strategic decisions, or of business area characteristics, using quantitative analysis techniques applied to data and information, obtained through legal process, regarding the chosen competitor or business area. Patent searching and analysis is done based on the objective. Patent data can be used for the completive intelligence in different ways as mentioned below:

o Theme Search: Theme searches provide the overview of patents related to your field of interest. These searches are helpful to detect the recent trend of your technology area and to establish your R&D direction. As these searches are fully client-oriented, the point of our work and report format is supposed to be various according to your needs.

o Patentability Search (Novelty Search): Patentability search is the first step of patenting process. A patentability search surveys patents filed in each national intellectual property office to check whether there exist inventions similar to yours. If you have a plan to file your invention to other countries, this search is essential because the foreign application is quite costly.

o Search by keyword (Assignee, Inventor, etc): This search provides the information of patents retrieved by specific keywords including assignee, inventors, or IPC, etc.

o Family patent / Legal status search.

o Current Awareness Search: This search is to report new development in particular technology or patenting activity of competitors regularly. You can keep in touch with recent technology as well as detect your rival's R&D achievement and legal status of a particular patent with which you should consider continuously. This search is performed at interval specified by your requirement: weekly, monthly, or quarterly. Category.

o Legal Status report - Keep informed the current legal status and expected legal action of a particular patent.

o New Patent report - Keep informed the newly published or granted patents categorized in specific technology area defined by your searching queries.

o Patenting Activity report - Keep informed patenting activity of a particular assignee or inventor who you are interested in.

o Infringement Search: Infringement search is to check whether patent which can be infringed by your product being supposed to launch newly in a certain country exist or not in that country.

o Invalidity Search: When you intend to make some claims of a particular patent invalid, the invalid search can provide some prior art references that disclose claims that are infringed by the subject disclosure.

o Patent Map (Patent Analysis): Quantitative analysis based on statistical data of bibliographic information (country, assignee, IPC, etc). Qualitative analysis of core patents, Technological road map, multifarious analysis.

o Right-to-Use Searches: Right-to-Use searches are conducted, prior to marketing a new product, to confirm that the new product does not infringe on an existing patent or potentially infringe on a patent application.

Conclusion

These types of searches are primarily done using the different patent database and are very useful for competitive intelligence in the today's global prospective. Patent analysis and mining in combination with market research and financial assessment can build up a strong competitive environment for the competitors for the industries.



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Data Conversion - Benefits of Outsourcing

Data is the most important part of an organization. An organization has multiple departments and the lots of data. It's important to save the data for the future references. This makes necessaries the importance of data conversion into multiple forms.

Huge number of data for conversion and extract process needs lots of efforts, resources, time and money. Therefore its better to outsource your data conversion work as it will save time and money as well.

Why most of the companies prefer outsourcing their conversion work because they get big benefits, as Outsourcing companies provides quick, reliable, high quality and accurate services. So you don't need to go for new employees and that's saves your time and money too. Data conversion is a functionally efficient tool to locate vital information accurately and speedily.

Let's have a view on the benefits of Outsourcing:

    It saves your time
    It provides high quality service
    It saves your operational cost
    Highly experienced and professionals handles the whole work.
    You will get accurate and reliable data
    You will get the conversion service as per you needs.
    60% reduction of total costing of projects
    Reduce the work load of management and administration departments.

There are different ways the data converted into. Its all depends upon the cases and requirement of Clients. Here is the format:

    PDF to Ms Word
    RTF Conversion
    TXT Conversion
    MS Word to PDF
    HTML Conversion
    XML Conversion
    PDF to Ms excel
    Ms excel to PDF
    eBook format conversion
    Image editing, cropping and enrichment by using different software
    Data vectorization
    Microfiche
    SGML conversion

Outsourcing Data conversion service is applicable for every type of Organization whether it is small or large. The quantity of outsourcing could be depends upon the area of Organization. Data conversion and data file conversion is meticulously handled ensuring zero risk of data loss. By outsourcing your Data conversion work you will have rich and accurate data with as per your needs for future work. Why not prefer outsourcing if its benefits you a lot.

Sapna Rawat is an SEO and also writing articles on large bases for Data entry outsourcing Company. You can find more detail about Data entry services on our website.



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How Data Mining Can Help in Customer Relationship Management Or CRM?

Customer relationship management (CRM) is critical activity of improvising customer interactions while at the same time making the interactions more amicable through individualization. Data mining utilizes various data analysis and modeling methods to detect specific patterns and relationships in data. This helps in understanding what a customer wants and forecasting what they will do.

Using Data mining you can find out right prospects and offer them right products. This results in improved revenue because you can respond to each customer in best way using fewer resources.

Basic process of CRM data mining includes:
1. Define business objective
2. Construct marketing database
3. Analyze data
4. Visualize a model
5. Explore model
6. Set up model & start monitoring

Let me explain above steps in detail.

Define the business objective:
Every CRM process has one or more business objective for which you need to construct the suitable model. This model varies depending on your specific goal. The more precise your statement for defining the problem is the more successful is your CRM project.

Construct a marketing database:
This step involves creation of constructive marketing database since your operational data often don't contain the information in the form you want it. The first step in building your database is to clean it up so that you can construct clean models with accurate data.

The data you need may be scattered across different databases such as the client database, operational database and sales databases. This means you have to integrate the data into a single marketing database. Inaccurately reconciled data is a major source of quality issues.

Analyze the data:
Prior to building a correct predictive model, you must analyze your data. Collect a variety of numerical summaries (such as averages, standard deviations and so forth). You may want to generate a cross-section of multi-dimensional data such as pivot tables.

Graphing and visualization tools are a vital aid in data analysis. Data visualization most often provides better insight that leads to innovative ideas and success.




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What is Data Mining?

Data mining is the process in which there is analysis of data forming different angles and perspectives and summarizing the same data into the relevant information. This kind of information could be utilized to increase the revenue, cutting the costs or both.

Software is mainly used for analyzing data and also assists in accumulation of data for the different sources and categorize and summarize the given data into some useful form.

Though the data mining is new term, the software used for mining the data was previously used. With the constant upgradations of the software and the processing power, the market tools, data mining software has increased in its accuracy. Formerly, this data mining was widely used by the businessmen for the market research and the analysis. There were few companies that used the computers to examine through the column of the supermarket data.

The data mining is the technique of running the data through the sophisticated algorithms for discovering the meaningful correlations and patterns that would have otherwise remained hidden. It is very helpful, since it aids in understanding the techniques and methods of business and you can accordingly apply your own intelligence fitting in the current market trend. Even the future performances get enhanced by the predictive analysis.

Business Intelligence operations occur in the background. Users of the mining operation can just see the end result. The users are in apposition to get the results through the mails and can also go through the recommendation through web pages and emails.

The data mining process indicates the invention of trends and tactics. The moment you discover and understand the market trends, you have the knowledge of which article is sold more and which article is sold with the other one. This kind of tend has an enormous impact on business organization. In this manner, the business gets enhanced as the market gets analyzed in a perfect manner. Due to these correlations, the performance of business organization increases to a lot of extent.

Mining gives a chance or opportunity to enhance the future performance of the business organization. There is a common philosophical phrase that, 'he who does not learn from the history is destined to repeat the same'. Therefore, if these predictions are done with the help and assistance of the historical information (data), then you can get sufficient data for improvising the products of the business organization.

Mining enables the embedding of the recommendations in the applications. Simple summary statements and the proposals can be displayed within the operational applications. Data mining also needs powerful machines. The algorithms might be applied to a Java or a Dataset code for using the same. Data mining is very useful for knowing the trends and making future predictions based on the predictive analysis. It also helps in cost cutting and increase in the revenue of the business organization

This article is part of Expertstown. You can visit Experts Town's Business Intelligence Blog for more information.



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